- Outreach: Reach NEW potential consumers and introduce NEW products and services to more people in a shorter period of time.
- Growing Target Market: Increase visibility and direct promotional marketing into the Latino community for your organization, business, or institution.
- Name Recognition: Increase brand awareness, product sampling, and target sales.
- Face to Face Interaction: Directly interact with and inform the Latino community about your products and services.
In addition to offering a wholesome community friendly event, the festival provides entertainment for families to come together and celebrate San Diego’s heritage through mariachi music and tradition.